We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets with 2 brands (Betano & Stoiximan).
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.500 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s Start with the role
As our new Affiliate Manager, responsible for Betano's highly successful international launch, you will join a vibrant and energetic team of 14 passionate marketers. Your combined skills in affiliate marketing, media buying, and business development play a pivotal role in the growth of Kaizen Gaming. Specifically, your responsibilities will include managing the network of affiliates and publishers in Denmark. You will be creating and implementing the agreed-upon strategy with the country manager and the marketing team while also making recommendations on campaign approaches and maximizing results. As a member of the broader marketing team, you will be also working closely with internal and external stakeholders in order to support and execute campaigns that combine creative briefs with data-driven decisions.
As an Affiliate Manager, you will:
- Acquire new partners (negotiations & deal optimization);
- Identify new channels of acquisition, build business cases and execute campaigns;
- Generate weekly, monthly, quarterly and yearly business reporting for the market;
- Implement promotional campaigns and Growth Strategies;
- Responsible for Performance Monitoring & Reporting (heavy business KPIs reporting & presentation);
- Provide proactive account management by providing solutions to affiliate partners as well as offering ideas/methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics;
- Manage our Ad-serving & Campaign-tracking platform;
- Monetize partnerships with major affiliates and publishers;
- Manage affiliate platform CRM & budget allocation, including commissions and budget spend;
- Stay updated on competition and issues within the affiliate marketing industry, relevant products and relevant markets;
- Create and implement bonus incentive schemes for affiliates;
- Build and maintain relationships with affiliates;
- Provide training and support in regards to the ad-serving platform;
- Identify opportunities for ad-hoc activations and growth tactics.
What you will bring:
- Degree in Marketing / Business Administration / Management or other relevant fields (Master’s Degree in related fields will be considered a plus);
- Minimum of 2 years of proven experience in Affiliate marketing or a relevant role (past experience in the iGaming / Sports / Casino industry is a plus);
- Native proficiency in Danish.
- Based in Malta;
- Excellent written and verbal communication skills in English language;
- Expertise and constant adaptation to new practices and innovations in the field of Influence Marketing;
- Very strong numeracy skills with an advanced understanding of cost control;
- Excellent sales, negotiation and problem-solving skills;
- Advanced usage of Excel and Google Sheets as the preferred tool for making data driven decisions;
- In-depth understanding of commercial models and local markets’ needs;
- Solid understanding of marketing techniques;
- Strong analytical skills & ability to work on tight deadlines;
- Fast learner and effective collaborator within a team;
- Ability to make business decisions based on data;
- Excellent understanding of brand awareness and growth strategies.