Content Specialist

Let’s start with the role

The Content Specialist will execute the brand content strategy across various, online and offline, touchpoints, supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey across our services and communication channels, as well as contributing to the successful fulfillment of all content-related requirements of the Betano brand in Romania.

• Deliver the editorial calendar on a monthly basis to ensure timely content distribution;
• Support Marketing and CRM on daily content and visuals briefings and requests for internal and external brand communication;
• Provide specific creative deliverables to other team members in CRM, CMS, ACQ, Product, Sponsoring;
• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, such as new offers or products, campaigns, newsletters, and projects;
• Suggest marketing copy for main and secondary campaigns, based on the channel of use (banners, on-site) and optimize existing wording and messaging within a strict regulatory framework;
• Work with local agencies on social media and content execution if needed;
• Contact external partners like influencers and journalists with content distribution requests upon request;
• Work with local and international Marketing, Product and other teams within the organization through content requests, execution and distribution;
• Support the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests, and website/native apps maintenance/optimisation;
• Ensure that content aligns with the brand's tone of voice and style guide;
• Produce and/or provide guidelines to publishers for native content creation;
• Monitor competition through social media, on-site and blog website content;
• Act proactively on new ideas on content formats and distribution.

What you will bring:

• Degree in Journalism/Marketing/Communications or other relevant fields;
• Passionate about writing and sports. Background in sports betting content creation and/or experience in sports/online sports editorial is a plus;
• At least 2-3 years of agency/copywriting experience;
• Native Romanian speaker, fluent in English;
• Strong understanding of digital/online platforms and its application;
• Ability to manage multiple streams of work at one time;
• Knowledge in Content Management Systems (CMS) like WordPress and SEO practices (will work together with our HQ team);
• Ability to work in a fast-paced environment;
• Self-motivated, flexible and a team player with a keen eye for detail.