CRM Executive

Let's start with the role

As a CRM Executive, you will be responsible for coordinating, along with the CRM Manager, the execution of the CRM strategy for the Betano brand in Bulgaria, covering both Sportsbook and Casino products across multiple channels. Your goal will be to increase customer engagement across all channels and drive growth in active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino customers.

• Collaborate with the CRM Manager and HQ team to develop a comprehensive, data-driven CRM strategy tailored to the assigned market, considering local compliance, market conditions and competition;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels, such as onsite messaging, email, SMS, and push notifications;
• Assist with the implementation of website banners, website articles, and stories;
• Monitor the performance of all the lifecycle journeys, suggest best practices to optimize campaigns, and ensure they remain up-to-date;
• Initiate and manage the development process of visuals creatives, ensuring timely delivery and adherence to high-quality standards;
• Work together with the other stakeholders (CRM HQ, Content, Legal, CS, Marketing) to align marketing plans, deliverables, and terms and conditions.;
• Ensure campaign execution and delivery are completed as planned while keeping stakeholders informed about volumes, performance, and outcomes;
• Follow the competition's trends and new initiatives to make sure that the company is one step ahead;
• Proactively suggest, discuss and present new ways of optimizing processes, deliverables and any ways of enhancing customer experience across all channels;
• Identify customer touchpoints and ensure the right actions and communications are implemented;
• Regular reporting to senior stakeholders on campaign success, showcasing a deep understanding of customer motivation.

What you will bring:

• 1+ years of CRM, lifecycle management or marketing experience, preferably with a technology company would be nice to have;
• Professional experience in operating CRM tools (for example, Adobe Campaign or Salesforce CRM,). Optimove tool will be considered a plus;
• Excellent use of Microsoft Excel (Google Sheets);
• Proven track record of developing and implementing a campaign strategy based on an understanding of the customer needs and customer profile;
• Well-versed in deriving customer insight from data;
• Great organization, planning and prioritization skills, with strong attention to detail;
• Solid experience in implementing, driving and managing complex multi-channel campaigns;
• Exceptional stakeholder management and collaboration skills;
• Fluency in verbal and written communication in English.