Gaming Proposition Specialist

Let's start with the role:

As a Gaming Proposition Specialist, you will play a pivotal role in supporting the development and execution of our gaming propositions. You will work closely with the Senior Gaming Proposition Manager to ensure that our gaming products and promotions resonate with our target audience, driving engagement and growth. Your creative and analytical skills will help shape our gaming offerings, making them compelling and competitive in the market.

What you’ll do:

• Support the Gaming Proposition Manager in the development of new gaming products and promotional campaigns.
• Have an excellent understanding of the online casino space with a proven track record of success in CRM and account management roles.
• Liaise with CRM HQ and local CRM teams and utilize player data across countries and segmentation techniques to tailor communication and marketing efforts to different player personas, ensuring the right message reaches the right audience at the right time.
• Conduct market research to identify trends, customer preferences, and opportunities for innovation. 
• Collaborate with cross-functional teams to ensure smooth execution of gaming campaigns. Regularly analyze player behavior, engagement metrics, and conversion rates to identify trends, opportunities, and areas for improvement. 
• Monitor the performance of gaming propositions and provide feedback for continuous improvement.
• Help prepare of reports and presentations that summarize market insights and proposition performance.
• Assist in budget management and reporting for gaming propositions.
• Continuously map competition, provide feedback to the rest of the team and contribute to effective product development.

What you'll bring

• Self-motivation: A passion for executing impactful strategies.
• Passion for Gaming: A strong interest in the gaming industry and a genuine enthusiasm for gaming products and experiences. Knowledge on the whole spectrum of gaming products including RNG, Live casino, lottery and bingo is a must.
• Analytical Mindset: Ability to analyze data, understand trends, and make informed decisions that contribute to the success of our gaming propositions.
• Creativity: Innovative thinking with the ability to contribute fresh ideas and approaches to gaming propositions and campaigns.
• Communication Skills: Excellent written and verbal communication skills, enabling you to convey ideas clearly and collaborate effectively with cross-functional teams.
• Attention to Detail: A meticulous approach to tasks, ensuring accuracy and consistency in all aspects of your work.
• Team Player: Ability to work well within a team, supporting colleagues and contributing to a collaborative work environment.
• Adaptability: Flexibility to thrive in a fast-paced environment and manage multiple tasks and projects simultaneously.
• Proactive Attitude: A self-starter who takes initiative and is eager to learn and grow within the role.