Social Media Executive

Let’s start with the role

Betano Brazil is seeking a creative, experienced, and results-driven social media enthusiast to join our team. The Social Media Executive will play a pivotal role in supporting and executing our social media strategy helping to engage our audience, building connections and increasing brand awareness.

The selected candidate will work with cross-functional internal and external teams to plan, create and produce content for all social media platforms and contribute to the strategic efforts to meet the company goals. The ideal candidate needs to be passionate about sports, creative and have clear understanding of different social media platforms, trends and metrics

As a Social Media Executive you will:

• Manage ongoing conversations across different social media channels.
• Working closely with the content team and external partners to develop social media content that accommodates the latest trend in features, channels & campaigns.
• Follow Betano's voice and tone ensuring that our social media represents our brand image and personality.
• Create and publish social media content across channels on a daily basis.
• Oversee social media activities across channels (Instagram, TikTok & Twitter)
• Collaborate with internal and external teams to create and execute organic content in accordance with marketing activities in other channels.
• Work closely with internal and external teams to innovate and improve our social media strategies.
• Stay up-to-date with the latest trends and developments in social media and leverage them to drive growth.
• Work closely with influencers and partners to develop and execute influencer marketing campaigns.

What you’ll bring:

• 2+ of social media experience, including Social media content & activity planning, social media trend monitoring, and social media reporting.
• Hands-on experience in daily social media management from developing and creating content.
• Passionate about social media and sports. Background in social media for sports betting companies and/or experience related to social media for sports is a plus.
• Open to alternative work-schedules (during weekends and/or nights when necessary).
• Great organizational skills; ability to monitor multiple social media platforms concurrently.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Knowledge of best practices for social media platforms.
• Native Brazilian Portuguese speaker, advanced in English.
• Strong understanding of digital/online platforms and its application.
• Ability to manage multiple streams of work at one time.
• Detail-oriented and results-driven with the ability to work in a fast-paced environment.
• Self-motivated, flexible and a team player.