Digital Analytics Specialist

Let’s start with the role

As a Digital Analytics Specialist, you will utilize various analytical tools and techniques to track user behavior across digital platforms. Collaborating closely with cross-functional teams, you will analyze data trends and patterns to support strategic decision-making. Ultimately, you'll ensure the quality of data, implementing new solutions and expanding data collection points.

As a Digital Analytics Specialist you will:

• Work with product and tech teams to implement site tracking solutions for data collection and set up measurement tags using both client and server-side Google Tag Manager;
• Monitor site tracking solutions to ensure tracking is correctly configured and data is being collected and distributed across all marketing platforms;
• Analyse online user behavior and customer journeys to deliver actionable insights;
• Monitor and analyze site KPIs and trends to review performance and ensure data accuracy;
• Create and maintain automated reports and dashboards;
• Manage and execute requests from agencies, stakeholders, performance and product teams;
• Execute Google Analytics and Tag Manager implementations and account configurations based on unique data needs and business requirements;;
• Audit and/or troubleshoot existing implementations to ensure data quality
• Conduct website “deep dives” and on-demand analysis for stakeholders, specifically around Google Analytics and marketing campaign performance
• Present and effectively communicate data and insights to stakeholders;
• Collaborate with colleagues and partners to provide support relating to queries and training in the digital analytics space;
• Add value to the optimization of player experience and marketing performance through MarTech and digital analytics.

What you’ll bring

• At least 1 year of experience with Google Analytics and/or other web data platforms, Firebase Analytics and Google Tag Manager;
• Familiarity and experience with Google Analytics 4;
• Knowledge of HTML, CSS and JavaScript;
• Experience with Big Query, SQL and regex, as well as A/B Testing Tools is a plus;
• An understanding of SEO, Paid Search, Paid Social and/or other performance marketing/digital marketing practices;
• Experience of using Looker Studio;
• Excellent communication skills in English;
• Proficiency with Google Suite;
• Strong interest in web analytics and statistical methodologies;
• Self-motivated and eager to stay up to date with marketing technological developments;
• Strong problem-solving skills.