Marketing Manager

Let’s start with the role

As a member of the Betano local team, reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing corresponding strategies, and overseeing tactical action plans for Denmark and the Danish market.

• Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first-active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the Country Manager, based on overarching financial KPIs;
• Develop tactical action plans, including brand positioning, strategic media approach (media types, channels and formats) and strategic campaign planning;
• Collaborate with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring alignment with local target group characteristics;
• Propose, implement, monitor and report on the marketing budget;
• Work closely with HQ product development teams to further adapt and develop all products and services to meet the high standards and requirements of the local market;
• Coordinate and supervise local and central content teams to ensure high-quality and consistent inbound and outbound communications;
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV / ATL, digital, on-site, affiliate marketing/network) to ensure targets are met or take respective measures as needed;
• Monitor and report on competition and their activities regarding communications, product and compliance; conduct market and media research and coordinate with HQ on global market research initiatives; 
• Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plans;
• Create reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for senior management;
• Ensure that all marketing activities are compliant with local regulations;
• Lead and develop a local marketing team while representing the company internally and externally.

What you'll bring:

• A minimum Bachelor’s Degree in marketing or a relevant field;
• At least 5 years of experience in a marketing manager position in the online sector; 
• Native-level Danish and excellent command of English;
• Passionate about sports and the online gaming industry;
• Business orientation and understanding, entrepreneurial attitude and spirit;
• Strong analytical skills and a data-driven mindset;
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets;
• Hands-on mentality with a proactive approach and a strong team-oriented mindset;
• Strong communication skills to convey targets, actions, plans and inspire others to deliver results.