Marketing Manager

Let’s start with the role

As a member of the Betano local team, reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans for Canada.

• Define marketing targets (e.g. site traffic, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) in alignment with the Country Manager and overarching financial KPIs;
• Develop tactical action plans: including brand positioning, strategic media approach (media types, media channels, media formats) and strategic campaign planning;
• Develop and localize creative materials (TV, ATL, BTL, digital, on-site) in collaboration with external creative agencies, ensuring strong alignment with local audience characteristics;
• Propose, implement, monitor and report on the marketing budget;
• Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements;
• Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications;
• Monitor, track, and evaluate all marketing activities, reporting on channel and campaign KPIs (TV/ATL, digital, on-site, affiliate networks) and taking corrective actions where needed;
• Monitor competitors’ activities across communications, product, and compliance areas; conduct market and media research and coordinate with HQ on global market research initiatives; 
• Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan;
• Prepare reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for further Senior Managers;
• Ensure that all marketing activities are compliant with local regulations;
• Lead and develop a local marketing team; represent the company internally and externally.

What you'll bring:

• Minimum Bachelor’s Degree in marketing or a relevant field;
• Minimum 5 years of experience in a marketing manager position, preferably within a highly regulated industry;
• Excellent command of the English language, both verbal and written;
• Passionate about consumer behavior and marketing psychology and the online gaming industry;
• Solid business acumen with an entrepreneurial mindset;
• Strong analytical skills and a data-driven mindset;
• Demonstrated track record of delivering and managing multichannel marketing campaigns;
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets within the regulated constraints;
• Hands-on mentality and proactive approach; likes to work in teams;
• Strong communication skills to convey targets, actions, plans and inspire others to deliver the plan;
• Availability for international travel and mobility is considered a plus.